Lead Generation
Repositioned the brand for a Smarter Audience
Repositioned the brand for a Smarter Audience
Client
Bravo
Date
Jun 9, 2025
Service provided
Brand Strategy
Overview
A mid-sized SaaS startup had built an impressive tool — but their brand still felt like it was speaking to first-time users, not the more advanced, mature audience they had grown into.
They came to us because they were attracting leads who weren’t quite the right fit. Their product had evolved — and it was time their brand voice, website, and overall positioning did too.
Our Role
We worked closely with their team to audit their current communication, identify mismatches in tone and design, and build a brand that felt sharper, more intelligent, and aligned with where their product was heading.
We simplified the language, redesigned their site visuals, and introduced subtle but confident visual cues that spoke to a more sophisticated audience — without being cold or overly corporate.
What We Did
Strategic brand messaging overhaul
Visual identity refinement (colors, typography, layout)
Redesigned homepage with new UX flow
Created audience-aligned landing pages
Introduced modular UI components for future growth
The Outcome
The bounce rate dropped by 28%, and the quality of demo requests significantly improved within a month.
Their sales team reported that leads “sounded more informed,” and there was a visible shift in how potential clients were engaging — asking the right questions, referring to key product benefits, and aligning faster in the pipeline.
Bounce rate dropped
Request after Launch
Revenue Increased
Bounce rate dropped
Request after Launch
Revenue Increased
Bounce rate dropped
Request after Launch
Revenue Increased
"We didn’t just get a new look — we got clarity. The kind that attracts the right people and repels the wrong ones."
Filip Neor
"We didn’t just get a new look — we got clarity. The kind that attracts the right people and repels the wrong ones."
Filip Neor
"We didn’t just get a new look — we got clarity. The kind that attracts the right people and repels the wrong ones."
Filip Neor
Let’s Build What’s Next — Together.
Join the companies who’ve turned confusion into clarity.
Carlos Bree
Ceo of Bross
"If you are not working with them - you are doing a big mistake"
Jhon Fedric
Ceo of Bexo
“Delivered exactly what we needed, ahead of schedule. "
Filip Kase
COO of kasify
"Love every strategy they ever bring on the table"
Let’s Build What’s Next — Together.
Join the companies who’ve turned confusion into clarity.
Carlos Bree
Ceo of Bross
"If you are not working with them - you are doing a big mistake"
Jhon Fedric
Ceo of Bexo
“Delivered exactly what we needed, ahead of schedule. "
Filip Kase
COO of kasify
"Love every strategy they ever bring on the table"
Let’s Build What’s Next — Together.
Join the companies who’ve turned confusion into clarity.
Carlos Bree
Ceo of Bross
"If you are not working with them - you are doing a big mistake"
Jhon Fedric
Ceo of Bexo
“Delivered exactly what we needed, ahead of schedule. "
Filip Kase
COO of kasify
"Love every strategy they ever bring on the table"