Elevated Brand Perception Through Visual Strategy

Overview

When a brand looks outdated or inconsistent, people start to doubt its value — even if the product is great. Our client, a growing wellness coaching studio, struggled with exactly that: strong results, loyal clients, but a visual presence that didn’t reflect their expertise.

They came to us not just for a redesign, but for a repositioning. The goal wasn’t just to look better — it was to feel more trustworthy, premium, and intentional.

Our Role

We led the complete visual strategy and brand system revamp — from moodboard to execution. That included redesigning their landing page, simplifying their messaging, and building a component library that could scale with their team.

We also introduced a soft, refined color palette and typography system that aligned with their calm, grounded coaching tone.

What We Did

• Brand strategy alignment workshop

• Refreshed visual identity (typography, color, UI components)

• Redesigned homepage with narrative-led structure

• Created a scalable UI kit for future use