Product Launch
From Pre-Launch to Product-Market Fit
From Pre-Launch to Product-Market Fit
Client
Readily
Date
May 30, 2025
Service provided
Product Launch
Overview
We partnered with a first-time founder who had a strong idea but no digital presence — just a prototype and a vision. They needed more than a website — they needed a launch strategy, audience understanding, and iterative growth to find real traction.
Our goal was to help them move from an unknown pre-launch startup to a product with a clearly defined audience and proven demand.
Challenge
The founder had limited resources and no real customer base. The questions were many:
Who is this product for?
What message resonates?
How do we build credibility before launch?
What does success even look like in month 1?
What We Did
We focused on clarity, speed, and feedback:
Built a focused pre-launch landing page with clear value prop
Created a waitlist system to capture early interest
Ran A/B tests on positioning, features, and visuals
Set up email automation for early users
Co-created a light feedback loop post-launch
Outcome
Over 1,100 signups before launch through targeted campaigns
Used feedback to reshape onboarding and core features
Hit Product-Market Fit in under 90 days
Now onboarding 50–60 new users/week with growing retention
Sign ups
Purchase increased
users each week
Sign ups
Purchase increased
users each week
Sign ups
Purchase increased
users each week
“Your strategy helped us avoid 3 months of guessing. We got real users, real feedback — and real results.”
Karl Fit
“Your strategy helped us avoid 3 months of guessing. We got real users, real feedback — and real results.”
Karl Fit
“Your strategy helped us avoid 3 months of guessing. We got real users, real feedback — and real results.”
Karl Fit
Let’s Build What’s Next — Together.
Join the companies who’ve turned confusion into clarity.
Carlos Bree
Ceo of Bross
"If you are not working with them - you are doing a big mistake"
Jhon Fedric
Ceo of Bexo
“Delivered exactly what we needed, ahead of schedule. "
Filip Kase
COO of kasify
"Love every strategy they ever bring on the table"
Let’s Build What’s Next — Together.
Join the companies who’ve turned confusion into clarity.
Carlos Bree
Ceo of Bross
"If you are not working with them - you are doing a big mistake"
Jhon Fedric
Ceo of Bexo
“Delivered exactly what we needed, ahead of schedule. "
Filip Kase
COO of kasify
"Love every strategy they ever bring on the table"
Let’s Build What’s Next — Together.
Join the companies who’ve turned confusion into clarity.
Carlos Bree
Ceo of Bross
"If you are not working with them - you are doing a big mistake"
Jhon Fedric
Ceo of Bexo
“Delivered exactly what we needed, ahead of schedule. "
Filip Kase
COO of kasify
"Love every strategy they ever bring on the table"