From Zero Plan to $9K in just 4 Days

Overview

A small digital tools startup had a finished product but no real launch plan. Their past launches were soft, with low visibility and almost no measurable revenue. They reached out with one ask: “Help us launch the right way — and actually see results.”

We jumped in two weeks before the go-live date and reworked their entire approach — from messaging to visual strategy to sales flow.

The Challenge

• No structured pre-launch or teaser campaign

• Pricing unclear and buried in a cluttered page

• Messaging focused too much on features, not outcomes

• Low urgency or incentive to convert

What We Did

• Crafted a new launch landing page with punchy storytelling

• Created clear pricing blocks and value comparisons

• Added early-bird bonuses + deadline-based urgency

• Ran a simple but strategic 3-email launch sequence

• Tracked performance via analytics + heatmaps